Let's Fight Gender Inequality Together

February 26, 2021

As a proud Canadian female founded company we want to encourage the celebration of women’s achievements whilst also bringing awareness to gender bias and inequality.

Scroll down for 5 practical actions to promote gender equality in your daily life:

5 Small Actions to Fight Gender Inequality

	Share the Care Ask yourself if there is an equal division of labor in your home? Women take on three times more unpaid care and domestic work than men. That's time and energy taken away from women to advance their careers, earn more money and enjoy leisure activities. Encourage a family or household discussion and identify care needs and divide the domestic responsibilities. Create a chores roster, encourage children of all genders to be involved equally in household chores and recognize and acknowledge the value and labor of your partner working full time in the home.
	Challenge Beauty Standards Rethink your beliefs on what it means to be beautiful. Treat all bodies as equally valuable and deserving of celebration-regardless of size, ability, or color-and call out body shaming when you see or hear it. Try to become more aware of your own beauty beliefs, next time you notice a negative thought about your appearance, try challenging this thought and give yourself a compliment instead.
	Reject the Binary Little changes can go a long way toward shifting cultural perceptions of gender. Don't assume you know someone's pronoun or gender. In everyday language use gender-neutral terms "folks," "children," or "y'all." instead of "ladies and gentlemen" or "boys and girls". You can also include your own pronouns when you introduce yourself or add them to your email signature and social media profiles.
	Amplify Feminist Books, Movies and More You can amplify the voices of women and feminists by watching, listening, reading and investing in the media they produce. When looking for a movie to watch or book to read, consider something written or directed by women (and for women). These mediums offer women a powerful platform to share their stories and perspectives which can have lasting effects on cultural perceptions of gender.
	Teach Girls Their Worth Remind girls in your life that they are strong, capable and deserving of the same respect as boys. Make sure they know they are more than their appearance: praise them for their intelligence, strength, leadership, athleticism and so much more. Encourage girls to speak out and assert themselves. Remind them that they are “bold” and not “bossy”. Show them their thoughts matter by asking their opinions, making space for them to share and actively listening when they speak.