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Our Story

Every gummy has a story. This is ours.

Our Motto

Fun. Earth-friendly. Nutritious.

It all started in 2009.

Our founders Aisha Yang and Musharaf Syed were sitting at their kitchen table and they had an idea. They just had their third child, and their young family’s health and happiness were everything to them. So they came up with the idea of making the most tasty, sustainable, and nutritious gummy vitamins in the world. Combining Musharaf’s nutraceutical and engineering background with Aisha’s marketing experience - along with a healthy dose of passion and drive - the two created Herbaland and their very first products: gummy vitamins for kids!

From those first gummies to our 40+ line of products in 40 countries and growing.

Today, Herbaland’s purpose remains:
To bring health and wellness to everyone by making it fun, nutritious, and earth-friendly.


We help bring health and wellness to everyone by making fun, nutritious, and earth-friendly gummies.


To create healthier and happier communities around the world.


Our gummies are made with love daily, and we are proud of the products we create. All of our gummies are vegan, low-sugar, sugar-free, dairy-free, soy-free, palm oil derivative-free, allergen-free, nut-free, halal, and kosher - the list goes on!

Learn more about our high quality ingredients here.


All Herbaland products are manufactured in Canada under GMP compliant and quality standards set by the Natural Health Products Directorate of Health Canada. Sustainable and locally sourced raw materials and finished products are tested by independent third parties.


We act locally and think globally.

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Made for everyone.

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Our commitment to sustainability.

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The Herbaland Difference

Fun to Eat

Bears, berries, and other nutritious gummy goodies, made with nature’s best flavors. Developed, tested, and made entirely in-house by our highly experienced Research & Development team until every single gummy tastes like a treat.


Made with high-quality premium ingredients. Produced in-house with our unique eco-friendly molding process.

True Quality

Made in Canada for everyone, including people with diverse dietary needs and preferences. Natural, plant-based vitamins, and nutrients. Made with nutritious, plant-based, and non-GMO ingredients of the highest quality.

Join our Gummy Family!

Interested in joining the gummy family? Learn more about our company culture and opportunities here:

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